Librarians' Use of Social Media for Marketing Library Services and Resources in University Libraries in Delta and Edo States
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Date
2023
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University of Nebraska - Lincoln
Abstract
This study explored how librarians in Delta and Edo University libraries used social media to promote their services and resources. The study's population consisted of 127 librarians from federal, state, and private university libraries in the Delta and Edo states. The entire enumeration sample approach was used in the investigation. The data were examined with simple percentages, descriptive statistics, and inferential statistics (the mean was set at 2.50). The study discovered that university librarians in Delta and Edo States use various marketing approaches to promote their services and resources, including social media, library webpages, one-on-one interactions with users, phone calls, exhibitions and displays, bulletin boards, orientation programs, and notice boards. Also, the study found that librarians in university libraries located in Delta and Edo States utilize various social media platforms, including Facebook, WhatsApp, Instagram, Twitter, Google+, and TikTok, to promote their services and resources. Furthermore, while librarians use social media platforms such as Facebook, WhatsApp, Instagram, Twitter, Google+, and TikTok to sell their services and resources, the utilization of social media for marketing was found to be poor. Recommendations based on the study's findings include: librarians should be encouraged by library management to engage more in the marketing of the library's services and resources by making available all resources required to successfully market the library's resources and services via the use of social media tools, among others
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Journal Article on Librarians, social media, Marketing, Library Resources, Library Services, University
Libraries.
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Citation
Bello, A. O. and Ogbomo, M. O. (2023). Librarians' use of social media for marketing library services and resources in University libraries in Delta and Edo States, University of Nebraska - Lincoln. pp 1 - 16. https://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=15656&context=libphilprac